Calling All Ploggers


We're all finding ourselves surrounded by more and more brands and channels making us aware of the rising plastic pollution problems. Most of us have been trying to recycle for years, but there is still too much plastic ending up in landfill, or worse across our landscapes and in our seas.
Our European cousins in Sweden are ahead of the game as usual with their efforts to clean up and have been combining their love of the outdoors, exercise and being generally good humans and cleaning up after each other.. Behold a new phenomenon - Plogging!
Erik Ahlström started the Plogging movement, which is a combination of litter picking and jogging, when he moved to Stockholm from the Åre ski resort. He created the website Plogga to help organise events in 2016 and it has been growing internationally since.
The Mindful Movement Club recently had a beach walk and clean up session at the beginning of summer near Shoeburyness, but interest in this proactive way to get exercise and clean our environment is growing within the crew too.
This Saturday members from Mindful Movement crew and Chasing Lights Collective are joining up with footwear brand - 'VivoBarefoot' as they launch a campaign focusing on the war against plastic. The event runs on the Sat 28th July where the crew will be found Plogging across London’s streets and recycling whilst running. 
This brand has an eco-range, which uses 17 plastic bottles from landfills for every pair of sneakers made. So for every person that can collect plastic from the event on Saturday, they will reward them with a pair of free shoes. 
Sounds too good to be true? Check out the range here

Vivobarefoot is hosting this event on 28th July, led by Maja Tesch and author Madeline Shaw. Attendees will be rewarded with Vivobarefoot shoes made from recycled plastics. To sign up please contact vivobarefoot@redlionpr.com

Click here to catch up with Chasing Lights Collective

For more info on Plogging - check out this BBC report

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